TRANSFORMATIVE

GROWTH

BY DESIGN

Delivering digital-first customer engagement strategies at the intersection of data and brand

Affinity Group was designed by investors and operators to address modern marketing challenges facing growth-stage companies.  For businesses at a critical inflection point, relevant, results-driven customer engagement and content performance is too valuable to get wrong and often too challenging to get right.

At every stage of our work, Affinity brings a differentiated, fact-based approach to navigate and address these challenges, enabled by a team of marketing experts and best-in-class technologies. Our insights and research are unique and proprietary, our strategies are specific to driving business outcomes and ROI, and we hand-curate single points of executional excellence to bring these integrated, customer-centric strategies to life.

ADVISORY

SERVICES

Affinity Advisory is not an agency or management consultancy, but an advanced digital go-to-market partner.  Affinity’s brand and digital marketing experts are focused on designing and activating customer acquisition and engagement strategies that drive profitable growth.  Leveraging cutting edge analytics tools and expansive front-line expertise, Affinity partners with investors and operators to first determine what matters most, designing an efficient strategy focused on the most critical issues, and ultimately identifying and onboarding an ecosystem of best-in-class solution providers.

PARTNER

NETWORK

Central to Affinity’s unique value proposition is our deep connectivity to a network of best-of-breed brand development, insights and data, marketing, and technology vendors. We believe the breadth and complexity of digital marketing presents an opportunity to build a competitive advantage by harnessing the value of unique single point solutions. Knowing how challenging it can be to identify stage-appropriate innovators and integrate them into your business, we are dedicated to uncovering the best players and bringing them to our clients.

We are continuously searching for new, innovative solutions that solve marketing challenges. For those interested in partnering with Affinity, please reach out to us to learn more.

INVESTMENT

PORTFOLIO

Affinity Investments is built by entrepreneurs and operators and focused on funding and accelerating a new generation of marketing technologies. We partner with founders and business leaders who are forging new paths across the marketing landscape – providing them with the capital and strategic guidance needed to cultivate scalable, high-growth businesses and realize full potential value. This allows us to introduce these companies to our clients with preferred pricing and service models, and simultaneously to operate as an accelerator for these incredible companies.

Investing in truly unique companies strengthens the work we do on behalf of our clients, deepens our focus on innovation in the market, and reinforces an ROI & investor culture across our team.

WHO WE WORK WITH

OUR TEAM

Our team of digital-first thinkers is passionate about solving complex problems and making a significant and measurable impact for our clients and partners. We value diversity and believe that our work product is enhanced by the variety of our experiences and perspectives.