Advisory Services

MARRYING DATA WITH LEARNED
INSTINCT TO MAP A PATH TO GROWTH

Affinity engages with investors and growth-stage companies seeking to advance their digital go-to-market capabilities, bringing a unique operator mindset and customer-centric approach.

We combine the high-impact, profit-driving discipline of a business operator with the analytical rigor and strategic thinking of a management consulting firm to deliver business-driving results with a long-range view to delivering sustained growth. We dig deeply into a multitude of data sources to develop a rich insight base from which to inform decisions and action.

We judiciously bring together world-class solution providers, from consumer insights players through advanced audience targeting platforms, and everything in between to ensure that our clients have the right solutions to meet their needs.

We apply a stage-appropriate lens to growth planning, designing agile solutions that address the unique challenges at each stage of digital maturity.

OUR PROCESS: FROM INSIGHTS TO IMPACT

01 Audit
Rapid identification of brand strengths to leverage and bottlenecks obstructing further growth
02 Assess
Comprehensive assessment of brand and digital marketing capabilities to identify and quantify growth opportunities
03 Architect
Robust digital marketing strategy development with a detailed blueprint for execution and prioritization of quick-win initiatives
04 Activate
Hands-on vendor deployment through partner identification and execution management

CLIENT

SERVICES

FOR BUSINESS LEADERS

 
READY TO…
Establish a digital marketing and commerce foundation
READY TO…
Establish a digital marketing and commerce foundation
  • Develop high-functioning digital properties optimized for commerce
  • Set and allocate marketing budget across channels
  • Craft initial customer acquisition and engagement strategies leveraging consumer insights across performance marketing and email channels
  • Design organization and vendor support structure
  • Establish KPIs for ongoing measurement and optimization
READY TO...
Level up digital marketing capabilities from good to great
READY TO...
Level up digital marketing capabilities from good to great
  • Analyze customer and ecommerce data to understand value drivers for the business
  • Develop segment-specific engagement strategies
  • Allocate the right marketing mix with activation strategy by channel
  • Recommend the right digital tech stack to enable optimization and testing across digital channels
  • Craft a content strategy designed to reach and engage new audiences
  • Establish KPIs for ongoing measurement and optimization
  • Analyze customer and ecommerce data to understand value drivers for the business
  • Develop segment-specific engagement strategies
  • Allocate the right marketing mix with activation strategy by channel
  • Recommend the right digital tech stack to enable optimization and testing across digital channels
  • Craft a content strategy designed to reach and engage new audiences
  • Establish KPIs for ongoing measurement and optimization
 
 

FOR INVESTORS

 
 
SEEKING DUE DILIGENCE EXPERTISE ON...
Brand strength and category dynamics
SEEKING DUE DILIGENCE EXPERTISE ON...
Brand strength and category dynamics
  • Rapid, outside-in rigorous review of brand performance, including: deep insights into category trends, customer preferences, and brand growth/decline relative to peers
  • Analysis focuses on insights not apparent via company financials, such as: share of social conversation, organic search rankings, digital engagement, and more
  • Designed to inform investment go/no-go decisions and identify issues warranting further due diligence
  • Rapid, outside-in rigorous review of brand performance, including: deep insights into category trends, customer preferences, and brand growth/decline relative to peers
  • Analysis focuses on insights not apparent via company financials, such as: share of social conversation, organic search rankings, digital engagement, and more
  • Designed to inform investment go/no-go decisions and identify issues warranting further due diligence
SEEKING DUE DILIGENCE EXPERTISE ON..
Underwriting case for digital marketing
SEEKING DUE DILIGENCE EXPERTISE ON..
Underwriting case for digital marketing
  • Quick but comprehensive audit of digital assets, marketing capabilities and strategies, historical performance, and execution relative to best practice
  • Clear list of prioritized opportunities for improvement, rank-ordered by ROI with impact, timing, and cost quantified to inform underwriting
Our integrated approach to strategy development incorporates:
  • Brand Strategy
  • Digital Strategy
  • Content Strategy
  • E-commerce/ Website Optimization
  • SEO
  • Performance Marketing
  • Email Marketing
  • Social Listening & Strategy
  • Customer Segmentation and eCRM
  • Influencer Activation

OUR

PHILOSOPHY

  • Results-Oriented

    Impact relies on successful execution, not just smart strategy. We offer end-to-end implementation support to ensure the long-term success of our clients.

  • Operator Mindset

    We are ownership-minded business builders first, we create clear, prioritized roadmaps for action, always asking the question: “If we owned this business, what would we do?” We establish a clear line of sight from marketing through to commerce, breaking down cross-agency barriers to craft integrated systems that work in concert rather than in competition.

  • Customer-Centric

    We believe deeply in the power of data to reveal consumer insights that guide action and superior decision-making.

  • Agility

    Our nimble service model and data-driven processes are designed to work within investor and growth company timelines and budgets.

  • Leading Expertise

    Excellence in a rapidly-evolving marketing environment resides with subject matter experts. Our role is to enable successful work with best-in-class experts, ideas and tools.

  • Collaborative Approach

    We believe the best results are driven out of a deep partnership between internal business experts and the fresh perspective and strategic rigor our approach brings to the table.

  • Quest to innovate

    Affinity is continuously sourcing new strategic partners, finding new ways to think about problems and solutions, and seeking out new sources of consumer truth to drive superior outcomes.

Results-Oriented

Impact relies on successful execution, not just smart strategy. We offer end-to-end implementation support to ensure the long-term success of our clients.

Operator Mindset

We are ownership-minded business builders first, we create clear, prioritized roadmaps for action, always asking the question: “If we owned this business, what would we do?” We establish a clear line of sight from marketing through to commerce, breaking down cross-agency barriers to craft integrated systems that work in concert rather than in competition.

Customer-Centric

We believe deeply in the power of data to reveal consumer insights that guide action and superior decision-making.

Agility

Our nimble service model and data-driven processes are designed to work within investor and growth company timelines and budgets.

Leading Expertise

Excellence in a rapidly-evolving marketing environment resides with subject matter experts. Our role is to enable successful work with best-in-class experts, ideas and tools.

Collaborative Approach

We believe the best results are driven out of a deep partnership between internal business experts and the fresh perspective and strategic rigor our approach brings to the table.

Quest to innovate

Affinity is continuously sourcing new strategic partners, finding new ways to think about problems and solutions, and seeking out new sources of consumer truth to drive superior outcomes.