Our team of digital-first thinkers is passionate about solving complex problems and making a significant and measurable impact for our clients and partners. We value diversity and believe that our work product is enhanced by the variety of our experiences and perspectives.

Danielle Waldron
Co-Founder and Managing Partner, Affinity Advisory

Danielle brings a unique blend of structured strategic problem solving, analytical rigor and deep domain expertise in deploying communications and digital marketing to drive B2C and B2B business growth. Danielle spent the first decade of her career as a management consultant, specializing in market opportunity quantification and the development of growth strategies for multinational clients. After her time at McKinsey, Danielle moved into digital advertising and brand marketing, leading brand strategy, communication strategy and digital strategy at several leading ad agencies in NY and LA, with a focus on developing and implementing analytically sound marketing strategies to drive business transformation and revenue growth among her clients. Most recently prior to Affinity, Danielle honed her operating skills as acting CMO within several high-growth companies, focusing primarily on implementing digital marketing strategies to accelerate performance.  Danielle graduated from Wharton/Penn undergrad with degrees in strategic management and international relations, and she earned her MBA from Harvard.

Valerie Tomasello
Partner, Affinity Advisory

Valerie is a global luxury brand general manager and marketing expert with 25 years of experience.  With a focus on global marketing/brand management and building profitable digital/omni-channel businesses, Valerie has worked with leading brands to gain a unique blend of experience in brand strategy, marketing, e-commerce, strategic planning, merchandising, operations and finance.   She began her career as an investment banking analyst at Credit Suisse and leveraged this experience to transition into the retail/apparel industry.  Previous experience includes tenures at 3.1 Phillip Lim, Tamara Mellon, Tory Burch and Donna Karan. She has worked with many growing and established luxury and aspirational luxury lifestyle brands, including David Yurman, Alice + Olivia, Rebecca Taylor, L.K. Bennett, Marimekko, and Oscar de la Renta. Valerie earned her undergraduate degree from Princeton University and received an MBA from Stanford Graduate School of Business.

Jeff Pressman
Co-Founder, Affinity Group

As a co-founder of Affinity Group, Jeff serves as a board member and strategic partner for Affinity Advisory and leads Affinity’s Investment activities, in which capacity he sits on several private company boards.  Over his career Jeff has founded or served on the founding teams of several venture- and private equity-backed companies, including three successful exits.  Jeff earned his undergraduate degree from Harvard College and MBA from Columbia, both with honors.


As a strategic advisor to investors, boards, and business leaders, Affinity brings best in class solutions to any marketing challenge and beyond. The opportunity awaits to join at the ground floor of a well-capitalized startup poised to break through with an essential and differentiated service offering for investors and CEOs.

We are always looking for intelligent, talented individuals.

Affinity group is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.